Hiiiii!

Whoa, new format to the newsletter! I'm testing out what I like, so I guess you're part of my little science experiment hehe. :)

Speaking of experiements, I've been playing around with discoverability and SEO. TikTok has slowly been taking over Google searches for younger gens, but why does this matter for you and your game?

Well - it gives you more tools for your toolkit! It's no secret a ton of indie devs have talked about how great TikTok has been for discoverability, but how do we ~*optimize*~ it?

I tested out TikTok algorithm things and wrote about it, so here's my full breakdown of tips on TikTok discoverability, SEO, what it means, and how we do it.

Community Activity 📝

Every month we do a new community together. Here's the latest one!

The question:

Feel free to email me back with your answer - I always respond to them! My answer will... not be in the next newsletter! GASP. But that's because the next newsletter's question will be answered by our first ever newsletter guest Clara Sia, New Biz + Senior Influencer Strategist at Devolver. Excitingggg.

--------

Previous Community Activity 📫

Here was the question from last month.

Question refresher:

My response: There is no "perfect" template to welcome in a community member, because it depends on the kind of community you're building up, your resources, and the size of your community. Plus, everyone has a different preference! Some prefer introduction channels, games, daily optional questions to answer, etc.

Above all, the core of these things is:

• Relatively fast response. When someone first joins a Discord and decides to talk (by saying "hi" or whatever else), having someone engaged and tlaking to them is the best way to make them feel welcome!
• Action. If there is something someone can do immediately when joining, that's great! It doesn't need to be an introduction channel - it can be a question of the day, a beta sign up, something like that.
• No pressure. Don't pressure them to respond! Some people are lurkers and that's okay.
• Easy access. Simple navigation to the topic they're most interested in is a great way to get them engaged.

And one of our newsletter readers Renée stepped in for a great response on this one too!

"The Discord of /r/unexpected (called "Unexpected Friends", a social server that has basically nothing to do with the subreddit other than its name) has a really nice middle-ground where upon joining you can choose to opt-in for the welcome committee. This has a bot announce your entrance in the general chat and pings people with the welcome committee role. I tried this, it's really nice! [..] Ultimately you make people feel welcome if you involve them in what your community does, invite them (or allow them to invite themselves) to games, or conversations, or things like that."

I love having other perspectives and experiences in this newsletter, so thank you to everyone who takes the time to reply.

Community Chatter 💬

Here are the interesting and helpful things I've seen this month.

General News

• Hootsuite released its Social Media Trends 2023 report
• ​Xbox releases their transparency report going over the importance of proactive content moderation

Games Resources

• ​Steph H dives into PlayNightingale's TikTok launch which got 6 million views in 40 days
• ​Gwen Foster shares a pitch deck sample template
• ​Amir Satvat shares his Games Jobs Directory (v7.3), a detailed listing of game developer and publisher roles in the world, with staggered updates each week
• ​Evolve released a 2023 social media content calendar template
• You can now search up tags, studio names, and publishers in the Steam store search bar (make sure your studio has a creator page!)
• ​New Steam traffic reporting removes Google Analytics, adds built-in UTM, and better traffic data
• ​Twitch released an update where you can easily create vertical videos from streams
• ​PAX West panel submissions are open (and if you need someone... hmu)

Community & Marketing Game Jobs​
​These are not endorsements.

• ​Mega Crit - Community Manager (Remote)
• ​poncle - Brand Manager (Remote)
• ​Respawn - Apex Legends Live Game Community Manager (Remote)
• ​Hinterland - Community Manager (Remote)
• ​Bungie - Contract Destiny Senior Community Manager (Remote, US)
• ​Treehouse Games - Community and Influencer Manager (Remote)
• ​Dejobaan Games - Part-Time Influencer and Social Media Manager (Remote)
• ​Big Viking Games - Part-Time Community Manager (Remote, Canada)
• ​CORSAIR - Community Specialist (Remote)
• ​Disobey - Head of Social Media & Content (Remote, UK)
• ​OTK - Marketing Manager (Remote)
• ​Square Enix Europe - Senior Online Community Team Manager (London, UK)
• ​McDonalds - Marketing Manager, Brand, Content & Culture, Social media (Chicago, US)
• ​Haenir Studio - Blight: Survival (Unclear if remote)

So I guess we're officially halfway through the year?? Man. Time really do be moving forward. Who knew aging would apply to me.

HAPPY PRIDE MONTH EVERYONE!

❤️

Victoria

jamie @itsjamiecho no prestigious degree in the world will help you understand gen z marketing. you simply have to be chronically online 11:4 AM • May 9, 2023 266 Retweets 2129 Likes Read 20 replies

​

Thanks for reading! If you loved it, please feel free to share it with others.
​View this email in your browser · Unsubscribe · Preferences · Donate to support​